We have spent years watching patients cycle through supplements that simply weren’t working.
What we saw
In the clinic, the pattern was impossible to ignore.
Patients were doing everything right. Adding fiber. Trying probiotics. Drinking more water. Cycling through powders, capsules, and trending gut-health products.
But too often, they were still bloated, irregular, uncomfortable, or unsure what was actually helping.
As gastroenterologists, we keep seeing the same gap: most products focus on one piece of gut health, while daily digestive support requires several working together. So we built LIST/OF to bring those pieces together in one simple daily ritual.
One ingredient trying to do everything
Most products focus on one part of gut health, like fiber or probiotics, while leaving other pieces of daily digestive support unaddressed.
Impressive labels, unclear doses
Many formulas look comprehensive on the front, but it is not always clear whether the amounts meaningfully support daily digestive function.
Trend-led, not formula-led
Gut health is crowded with buzzwords. We wanted to build with more discipline, asking what each ingredient does and why it belongs.
No clear daily ritual
People are often left mixing and matching products on their own, without a simple routine they can follow consistently.
The gap
The supplement industry optimizes for shelf appeal.
Not for outcomes.
Too many gut-health products look promising only at first glance. Familiar ingredients. Trending claims. Convenient formats that feel modern, but don’t always reflect the most thoughtful approach to daily support.
/“The idea wasn’t wrong.
It needed a more thoughtful formulation.”
Why we built LIST/OF
So we built the product we kept wishing existed.
LIST/OF began with a simple question: what would we actually want our patients to take every day? Not another trend. Not a cabinet full of separate powders, capsules, and probiotics. A single daily ritual built around the pieces that matter most for regularity, bloating, digestive comfort, and gut rhythm.
Not everything made the cut. Every ingredient had to earn its place. Every dose had to have a reason. And the final product had to be simple enough to become a daily ritual.
Our Philosophy
Everything that matters.
Nothing that doesn’t.
Radical transparency
No mystery blends. No vague wellness language. Every ingredient has a purpose, and every dose has a reason.
Evidence-led
We build around ingredients with a clear role in daily gut support, each chosen for its purpose, dose, and place in the formula.
Edited ruthlessly
We believe what we leave out matters as much as what we put in.
How we built it
Every ingredient earned its place.
We started with the most common complaints we saw in clinic — irregularity, bloating, digestive discomfort, gut-brain imbalance — and worked backwards. What does the literature say? What ingredients have clinical evidence at meaningful doses? We built the formula from the evidence up, not from a trend list down.
Read the full clinical breakdown →Who it’s for
For anyone who’s tried everything and wants something more complete.
/ The Skeptic
You read the label before you believe the promise. You want clear ingredients, meaningful doses, and a reason for every part of the formula.
/ The Everyday Optimizer
You want better gut days without the complicated routine. One stick, one daily habit, the pieces that matter.
/ The Frustrated Searcher
You’re tired of guessing what your gut needs. Bloated one day, irregular the next, and still searching for something that makes sense.
The founders
Built by gastroenterologists who see this every day.
As a practicing gastroenterologist, Dr. Dufault has seen how often patients are left piecing together gut-health routines on their own: one product for fiber, another for probiotics, another for bloating or digestive discomfort. He wanted to create LIST/OF to make that process simpler, with a more complete daily formula grounded in clinical experience, ingredient purpose, and thoughtful dosing.
As a practicing gastroenterologist, Dr. Patel has spent years helping patients navigate bloating, constipation, irregularity, and the confusing world of gut-health supplements. She wanted to create LIST/OF from that clinical perspective: a simpler, more complete daily formula with every ingredient chosen for a reason.
Start your ritual
Thirty days.
That’s all we ask.
Start with one stick a day and give your gut the consistent daily support it needs.
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